Sauber won the '2024 Korea Consumer Satisfaction Index No. 1' award in the Household Goods (Detergent) category for the third consecutive year.

Sauber Co., Ltd. is a household and hygiene products manufacturing company that has been offering easy and convenient home cleaning solutions, starting with lens cleaners, followed by tablet-type dishwasher detergent, capsule-type laundry detergent, and kitchen cleaning tissues.

In December 2023, the company launched a new brand 'Sub lab' based on the concept of 'The Convenience You Didn't Know About in Everyday Life.' 'Sub lab' is an abbreviation for Sauber Laboratorium, which researches (LAB) the core of convenience (SUBJECT). At its first online launch event, 45,000 units of the All-in-One Medium Capsule Detergent were completely sold out.

In particular, the 'Capsule Detergent,' which boasts over 70% higher cleaning power compared to domestic standard detergents, consists of products that satisfy a wide range of consumer needs, including 'Sensitive Small,' a hypoallergenic safe detergent, and 'All-in-One Medium,' which enables indoor drying with 99% deodorizing effect. Additionally, it received the Excellent grade from Germany's skin irritation test 'Dermatest' and obtained Italy's V-Label vegan certification.

A Sauber official stated, "We will continue to actively communicate with consumers and grow as a total cleaning brand that thinks and researches from the consumer's perspective."

2024-01-16
Source: Hankyung Business - https://magazine.hankyung.com/business/article/202401154310b