Sauber won the '2025 Korea Consumer Satisfaction Index No. 1' award in the Household Goods (Detergent) category for the fourth consecutive year.

Starting with lens cleaners, Sauber has been providing easy and convenient home cleaning solutions including tablet-type dishwasher detergent, capsule-type laundry detergent, and kitchen cleaning tissues, earning consistent trust from consumers.

Last year in particular, the company launched a new brand 'Sub.lab' with the concept of 'The Convenience You Didn't Know About in Everyday Life (Unmet Needs),' presenting various products that further enhance customer convenience in daily life. Among them, Korea's first Washing Soda Booster Capsule Detergent, combining 3 types of soda with ultra-concentrated liquid detergent, was well-received by consumers as a new-concept capsule detergent of an unprecedented form, quickly establishing itself in the market.

In 2025, Sauber plans to further solidify its market position through continuous innovation. The company plans to add neat and convenient tablet-type washing machine tub and dishwasher cleaners that don't spill powder or liquid, as well as a dryer sheet-type fabric softener with long-lasting fragrance from a single sheet, to its new lineup to meet consumer expectations and convenience.

A Sauber official stated, "We will continue to devote ourselves to developing products that make consumers' daily lives more convenient," adding, "We will continue our sustainable growth based on consumers' high satisfaction and trust."

2025-01-14
Source: Hankyung Business - https://magazine.hankyung.com/business/article/202501067622b