SAUBER news &
updates
[News Article] Sub.lab Launches New-Concept Laundry Detergent 'Washing Soda Booster Capsule Detergent'
- Date
- 2025-02-12
Sauber Co., Ltd.'s life solution brand Sub.lab launched the 'Washing Soda Booster Capsule Detergent.'
Sub.lab is a brand based on the Unmet Needs (The Convenience You Didn't Know About in Everyday Life) concept, researching big and small inconveniences in consumers' daily lives to provide new convenience and a hygienic lifestyle.
The newly presented 'Washing Soda Booster Capsule Detergent' is a new-concept laundry detergent that combines detergent and bleach in a single capsule—a deep clean solution product that reduces inconvenience while enhancing washing effectiveness by containing ultra-concentrated liquid detergent and powder-type bleach in one capsule.
It was developed based on the inconvenience and concerns of consumers who separately use additional laundry aids such as baking soda, sodium carbonate, and sodium percarbonate for bleaching and deodorizing purposes.
Sub.lab's proprietary ingredient, Washing Soda Mix (3 types), which is effective for bleaching and deodorizing, combines with liquid detergent to deliver powerful laundry synergy effects, with over 70% higher cleaning power compared to domestic standard detergents. In particular, it can remove yellowed stains, stubborn grime, and laundry odors that cannot be resolved with regular detergent alone, enabling a boil-wash-like clean.
Additionally, through an ultra-concentrated 7-complex enzyme formula, active ingredients quickly penetrate into fabrics to break down various contaminants while protecting the functionality and color of garments. Furthermore, with Deep Clean Fragrance Care that leaves only cleanliness after washing and 99% deodorization testing completed, you can feel fresh and dry even with indoor drying.
Moreover, fine dust removal testing has been completed so consumers can use it with confidence, enabling fine dust care laundry during seasonal transitions. It received the Excellent grade from Germany's skin irritation test 'Dermatest' and obtained Italy's V-Label vegan certification.
A Sub.lab official stated, "We will continue to grow as a brand that constantly researches and finds small inconveniences we normally don't notice, providing new convenience."
Meanwhile, Sub.lab's All-in-One Medium Capsule Detergent, launched on 11st (11STREET) at the end of last year, also achieved a complete sell-out of 45,000 units. All Sub.lab products are available for purchase through online channels including Coupang and Naver's official direct store.
2024-04-29
Source: FETV - https://www.fetv.co.kr/news/article.html?no=164137
Sub.lab is a brand based on the Unmet Needs (The Convenience You Didn't Know About in Everyday Life) concept, researching big and small inconveniences in consumers' daily lives to provide new convenience and a hygienic lifestyle.
The newly presented 'Washing Soda Booster Capsule Detergent' is a new-concept laundry detergent that combines detergent and bleach in a single capsule—a deep clean solution product that reduces inconvenience while enhancing washing effectiveness by containing ultra-concentrated liquid detergent and powder-type bleach in one capsule.
It was developed based on the inconvenience and concerns of consumers who separately use additional laundry aids such as baking soda, sodium carbonate, and sodium percarbonate for bleaching and deodorizing purposes.
Sub.lab's proprietary ingredient, Washing Soda Mix (3 types), which is effective for bleaching and deodorizing, combines with liquid detergent to deliver powerful laundry synergy effects, with over 70% higher cleaning power compared to domestic standard detergents. In particular, it can remove yellowed stains, stubborn grime, and laundry odors that cannot be resolved with regular detergent alone, enabling a boil-wash-like clean.
Additionally, through an ultra-concentrated 7-complex enzyme formula, active ingredients quickly penetrate into fabrics to break down various contaminants while protecting the functionality and color of garments. Furthermore, with Deep Clean Fragrance Care that leaves only cleanliness after washing and 99% deodorization testing completed, you can feel fresh and dry even with indoor drying.
Moreover, fine dust removal testing has been completed so consumers can use it with confidence, enabling fine dust care laundry during seasonal transitions. It received the Excellent grade from Germany's skin irritation test 'Dermatest' and obtained Italy's V-Label vegan certification.
A Sub.lab official stated, "We will continue to grow as a brand that constantly researches and finds small inconveniences we normally don't notice, providing new convenience."
Meanwhile, Sub.lab's All-in-One Medium Capsule Detergent, launched on 11st (11STREET) at the end of last year, also achieved a complete sell-out of 45,000 units. All Sub.lab products are available for purchase through online channels including Coupang and Naver's official direct store.
2024-04-29
Source: FETV - https://www.fetv.co.kr/news/article.html?no=164137
Next post