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[News Article] "Realizing Convenience in Daily Life"... Sub.lab Delivers 'Premium Detergent' Value Through Shinsegae Department Store Entry
- Date
- 2025-07-14

"Realizing Convenience in Daily Life"... Sub.lab Delivers 'Premium Detergent' Value Through Shinsegae Department Store Entry
- 'Korea Consumer Satisfaction Index No. 1' 4-Year Consecutive Winner 'Sauber's' Technology Proven On-site
'Sub.lab,' the flagship home care brand of 'Sauber,' is receiving great response on-site by directly delivering the value of premium detergent to consumers through its entry into Shinsegae Department Store.
Sub.lab proposes home care solutions for convenient management of living spaces, including tablet-type dishwasher detergent, washing machine tub cleaners, and Washing Soda Booster detergents, to realize 'The Convenience You Didn't Know About in Everyday Life.'
With its concise usability, powerful performance, and product quality that considers ingredients and design, it proposes a modern premium lifestyle.
The flagship dishwasher tablet features Sauber's proprietary 'Salt Wash Action' technology, thoroughly removing both water stains and invisible bacteria. With pre-measured doses, it can be used conveniently without concerns about detergent overuse or residue.
Since 2021, Sauber has partnered with 'Eurotab,' Europe's largest tablet manufacturer, through a technical alliance, introducing European-equivalent quality standards and facilities to Korea.
Through this, the company stably produces high-quality home care products domestically and continues to hold the title of consumer satisfaction No. 1 for four consecutive years, backed by this technological capability and operational strength.
As Sauber's flagship brand, Sub.lab has all products certified vegan and awarded the highest Dermatest grade, with a safe design that considers even sensitive consumers with 10 harmful ingredients free. The products also drive high satisfaction and repurchase rates with convenient usability and powerful cleaning power.
A Sub.lab official stated, "Any consumer who has experienced our products even once will have no choice but to choose Sub.lab," adding, "We hope you'll directly verify Sub.lab's product quality and convenience that change your daily life at the Shinsegae Department Store site."
Meanwhile, following high interest at the Shinsegae Department Store Centum City and Jukjeon branches, Sub.lab continues meeting customers at the Gangnam branch from July 11 to 17.
During the event period, various online and offline promotions are also being conducted, including limited kit giveaways, SNS participation events, and scent sampling and experience programs.
2025-07-14
Source: News T&T - https://www.newstnt.com/news/articleView.html?idxno=510173
- 'Korea Consumer Satisfaction Index No. 1' 4-Year Consecutive Winner 'Sauber's' Technology Proven On-site
'Sub.lab,' the flagship home care brand of 'Sauber,' is receiving great response on-site by directly delivering the value of premium detergent to consumers through its entry into Shinsegae Department Store.
Sub.lab proposes home care solutions for convenient management of living spaces, including tablet-type dishwasher detergent, washing machine tub cleaners, and Washing Soda Booster detergents, to realize 'The Convenience You Didn't Know About in Everyday Life.'
With its concise usability, powerful performance, and product quality that considers ingredients and design, it proposes a modern premium lifestyle.
The flagship dishwasher tablet features Sauber's proprietary 'Salt Wash Action' technology, thoroughly removing both water stains and invisible bacteria. With pre-measured doses, it can be used conveniently without concerns about detergent overuse or residue.
Since 2021, Sauber has partnered with 'Eurotab,' Europe's largest tablet manufacturer, through a technical alliance, introducing European-equivalent quality standards and facilities to Korea.
Through this, the company stably produces high-quality home care products domestically and continues to hold the title of consumer satisfaction No. 1 for four consecutive years, backed by this technological capability and operational strength.
As Sauber's flagship brand, Sub.lab has all products certified vegan and awarded the highest Dermatest grade, with a safe design that considers even sensitive consumers with 10 harmful ingredients free. The products also drive high satisfaction and repurchase rates with convenient usability and powerful cleaning power.
A Sub.lab official stated, "Any consumer who has experienced our products even once will have no choice but to choose Sub.lab," adding, "We hope you'll directly verify Sub.lab's product quality and convenience that change your daily life at the Shinsegae Department Store site."
Meanwhile, following high interest at the Shinsegae Department Store Centum City and Jukjeon branches, Sub.lab continues meeting customers at the Gangnam branch from July 11 to 17.
During the event period, various online and offline promotions are also being conducted, including limited kit giveaways, SNS participation events, and scent sampling and experience programs.
2025-07-14
Source: News T&T - https://www.newstnt.com/news/articleView.html?idxno=510173
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