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[News Article] Sub.lab Presents 'Calming Dry Sheet' with 21-Day Lasting Fragrance
- Date
- 2025-07-31
Sub.lab Presents 'Calming Dry Sheet' with 21-Day Lasting Fragrance
- A New Innovation in Premium Home Care, The Final Touch of Laundry
As summer arrives with concerns about sweat odor and body scent, the subtle lingering fragrance from clothes is playing an important role in first impressions. With more consumers paying as much attention to 'fragrance' as fashion, the trend of seeking luxurious scents from clothing is expanding.
Global home care brand Sub.lab developed a new dryer sheet product 'Calming Dry Sheet' that adds fragrance during the laundry process, in line with this trend.
Sub.lab's newly presented dryer sheet's main feature is making luxury niche fragrances last long on clothes after washing. A formula with over 15% fragrance content, crafted based on perfumery technology, is designed to maintain a deep lingering scent on clothes for 21 days from right after washing.
Consumers can choose from two scents: 'Sweet & Bloom' offers a soft and sweet floral fragrance, while 'Rose & Iris' provides a clean and fresh natural flower fragrance.
The most notable point is the '21-day lasting fragrance.' In collaboration with professional perfumers, an eau de parfum formula with over 15% fragrance content was applied, so even after 3 weeks, a luxurious niche scent naturally permeates the clothes. Just the lingering scent from clothes can convey one's presence without perfume, reflecting the needs of consumers who prefer sophisticated 'clothing fragrance' over artificial scents.
Skin testing and harmful ingredient verification were conducted to ensure ingredient safety, and Germany's Dermatest confirmed minimized skin irritation. Testing for 5 types of toxic substances including optical brighteners and formaldehyde was also completed with non-detection results.
Additionally, 100% biodegradable cellulose sheets are used, adopting an environmentally conscious product design approach. The use of no microplastics and obtaining vegan certification while utilizing sustainable materials is notable.
The dryer sheet can be utilized in various ways even after laundry is complete. Placing it in wardrobes, drawers, or bags allows you to enjoy a subtle niche fragrance, making it a suitable product for fragrance management in daily living spaces.
This Sub.lab product goes beyond the simple concept of a laundry process supplement, with the potential to be used as a new way to connect the fragrance from clothes to consumers' daily lives.
Sub.lab Calming Dry Sheet is available for purchase at Sub.lab's official Smart Store.
2025-07-31
The Value News: https://www.thevaluenews.co.kr/news/view.php?idx=191659
- A New Innovation in Premium Home Care, The Final Touch of Laundry
As summer arrives with concerns about sweat odor and body scent, the subtle lingering fragrance from clothes is playing an important role in first impressions. With more consumers paying as much attention to 'fragrance' as fashion, the trend of seeking luxurious scents from clothing is expanding.
Global home care brand Sub.lab developed a new dryer sheet product 'Calming Dry Sheet' that adds fragrance during the laundry process, in line with this trend.
Sub.lab's newly presented dryer sheet's main feature is making luxury niche fragrances last long on clothes after washing. A formula with over 15% fragrance content, crafted based on perfumery technology, is designed to maintain a deep lingering scent on clothes for 21 days from right after washing.
Consumers can choose from two scents: 'Sweet & Bloom' offers a soft and sweet floral fragrance, while 'Rose & Iris' provides a clean and fresh natural flower fragrance.
The most notable point is the '21-day lasting fragrance.' In collaboration with professional perfumers, an eau de parfum formula with over 15% fragrance content was applied, so even after 3 weeks, a luxurious niche scent naturally permeates the clothes. Just the lingering scent from clothes can convey one's presence without perfume, reflecting the needs of consumers who prefer sophisticated 'clothing fragrance' over artificial scents.
Skin testing and harmful ingredient verification were conducted to ensure ingredient safety, and Germany's Dermatest confirmed minimized skin irritation. Testing for 5 types of toxic substances including optical brighteners and formaldehyde was also completed with non-detection results.
Additionally, 100% biodegradable cellulose sheets are used, adopting an environmentally conscious product design approach. The use of no microplastics and obtaining vegan certification while utilizing sustainable materials is notable.
The dryer sheet can be utilized in various ways even after laundry is complete. Placing it in wardrobes, drawers, or bags allows you to enjoy a subtle niche fragrance, making it a suitable product for fragrance management in daily living spaces.
This Sub.lab product goes beyond the simple concept of a laundry process supplement, with the potential to be used as a new way to connect the fragrance from clothes to consumers' daily lives.
Sub.lab Calming Dry Sheet is available for purchase at Sub.lab's official Smart Store.
2025-07-31
The Value News: https://www.thevaluenews.co.kr/news/view.php?idx=191659
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