Easy cleaning brand 'Sub.lab' is holding an offline event at Shinsegae Department Store Gangnam branch in time with the '2025 Korea SSG DAY,' the shopping festival with a full turnout of Shinsegae Group affiliates.

This event coincides with Shinsegae's largest shopping festival 'SSG DAY' and has been prepared once again, driven by strong repurchase requests from consumers and the sold-out frenzy from last season.

Sub.lab previously received a great response at the Shinsegae Department Store Gangnam branch entry event, with some products including the 'Induction & Kitchen Cleaner' selling out early.

This pop-up features Sub.lab's full product range, including the sold-out 'Induction & Kitchen Cleaner,' 'Calming Dry Sheet,' 'Lemon Vinegar Kitchen Spray,' and 'Dishwasher Tablet.'

A Sub.lab official said, "We plan to offer abundant benefits and experience opportunities to customers visiting during the SSG Day period," adding, "We will continue to expand offline touchpoints to strengthen communication with customers."

The SSG Day event runs for a total of 11 days from October 30 to November 9. Sub.lab participates in SSG Day with price discounts as well as on-site customer appreciation events. All purchasing customers receive a 'Calming Dry Sheet 2-Sheet Kit,' and customers who purchase laundry detergent receive a complimentary 'Washing Machine Tub Cleaner.'

2025-10-31
DaeHak Journal: https://dhnews.co.kr/news/view/1065574246568706