Sauber won the '2026 Korea Consumer Satisfaction Index No. 1' award in the Household Goods (Detergent) category for the fifth consecutive year.

Sauber is a total cleaning solution company with Korea's largest capsule and tablet detergent production system. Through its ISO 9001 quality management system and automated inspection systems, it maintains uniform quality even in mass production, and continues technological innovation for cleaning power and stability through its own R&D center.

Based on this technological capability, Sauber operates the easy cleaning brand 'Sub.lab,' maximizing consumer satisfaction. Sub.lab is receiving great market response with an innovative product lineup that combines both convenience and functionality. The flagship product, 'Washing Soda Booster Capsule Detergent,' is the first in Korea to combine ultra-concentrated liquid detergent with triple washing soda to maximize cleaning power. Additionally, 'Induction & Kitchen Cleaner,' which solves both sterilization and cleaning with a single tissue, proved its offline competitiveness by achieving a complete sell-out upon entry into Shinsegae Department Store. Other major products including the 'Calming Dry Sheet' with 21-day lasting fragrance are driving top online sales rankings on Naver, Coupang, and other platforms.

Sauber CEO Kang Min-gu stated, "Winning the Consumer Satisfaction Index No. 1 for five consecutive years is the result of Sauber's manufacturing technology and uncompromising quality philosophy." He added, "We will continue to present safe and functional products that consumers can trust and use through technological innovation and responsible management."

2026-01-13
Hankyung BUSINESS: https://magazine.hankyung.com/business/article/202601052096b